Huizong royal platform introduction
千年一梦，梦回千年。
A thousand years a dream, dream back to a thousand years.
宋徽宗是古代君王中艺术成就的巅峰人物，
Emperor Huizong of the Song Dynasty was the peak of artistic achievement among the ancient Kings,
其大起大落的人生经历赋予了后世子孙的千万种猜想。
and his life experience of ups and downs endowed the later generations with thousands of guesses.
Henan Huizong Ru Porcelain Co., Ltd.
河南宋徽宗汝瓷有限公司，是一家致力于中国汝瓷文化传播，国家汝官瓷烧制技艺传承的匠心企业。公司由中国汝官瓷复烧功勋人物胡庆林亲传弟子尚子健联合创立；公司继承并且传承了天佑汝官瓷复烧的核心技艺，为公司发展增加了核心竞争力。新中国成立后，汝窑文化复兴历经三代技艺复烧传承，香灰胎、玛瑙釉的汝官瓷于2011年重现于世，再现宋代瓷器美学之最“天青之美”！。
Henan Huizong Ru Porcelain Co., Ltd. is an ingenious enterprise dedicated to the promotion of Chinese Ru porcelain culture and the inheritance of the national firing技艺 (craftsmanship) of Ru and Guan porcelains. The company was co-founded by Shang Zijian, a direct disciple of Hu Qinglin, a meritorious figure in the restoration of Ru and Guan porcelains in China. It has inherited the core techniques of the Tianyou Ru and Guan porcelain restoration, which has added core competitiveness to its development. After the founding of the People's Republic of China, the revival of Ru kiln culture has gone through three generations of craftsmanship restoration and inheritance. In 2011, Ru and Guan porcelains with incense ash胎 (body) and agate glaze reappeared in the world, reproducing the "celestial blue beauty", the ultimate aesthetic of Song Dynasty porcelain!
公司汝瓷产品多次荣获国家级工艺美术大奖，国家级非遗赛事大奖，得到众多国际、国内喜爱汝瓷、爱好汝瓷文化的有识之士认可收藏。
The company's Ru porcelain products have won many national arts and crafts awards and national intangible heritage competition awards, and have been recognized and collected by many visionary people at home and abroad who love Ru porcelain and its culture.
为打破传统工艺与大众生活的壁垒，公司开创“文化体验+产业生态”的文旅融合路径，从“游”到“学”，从“赏”到“摸”，从“看”到“制作”等汝瓷烧制工艺体验流程，让每一位汝瓷爱好者都亲身参与。
In order to break the barrier between traditional craftsmanship and public life, the company has created a cultural tourism integration path of "cultural experience + industrial ecology", allowing every Ru porcelain enthusiast to participate in the experience process of Ru porcelain firing techniques, from "touring" to "learning", from "appreciating" to "touching", and from "watching" to "making".
现阶段，文化创新赋能艺术发展成为社会发展的新动力，河南宋徽宗汝瓷有限公司将持续着力做好汝官瓷文化产品设计、研发、生产、销售。
At present, cultural innovation empowering artistic development has become a new driving force for social development.
对于美，徽宗皇帝堪比“秦国战歌”，对于文学胜过“唐宋大家”，对于艺术一直耸立于“世界之巅”。徽宗御赐品牌是对文化艺术致敬的产物，对徽宗皇帝给世界带来的艺术盛宴的追随。徽宗御赐来自数十年如一日的潜心筑梦，来自对世间一切美好事物的守望、眷恋与传承。中原大地，有宋代汝官瓷复烧的匠人，也有一千年以来尘土与硝烟埋葬的汝瓷残片。将波澜不惊的神话，演变成了生动又形象的一个个鲜活的传说。山川日月、斑驳古窑，布满了岁月、唱响了雅宋赞歌。
For beauty, Emperor Huizong is comparable to the "battle song of Qin", for literature is better than the "Tang and Song", and for art has been standing on the "top of the world". Huizong royal gift brand is the product of paying tribute to culture and art, and follows the artistic feast brought by Emperor Huizong to the world. Huizong's gift comes from decades of dedicated dream building, from the watch, attachment and inheritance of all the good things in the world. In the Central Plains, there are craftsmen who re-burned Ru Guan porcelain in the Song Dynasty, and there are also pieces of Ru porcelain buried by dust and smoke of gunpowder for a thousand years. The placid myth has evolved into a vivid and vivid legend. Mountains and rivers, mottled ancient kilns, covered with years, singing the song of praise.
徽宗御赐品牌是文创的产物平台，虽不能穿越千年亲身感受大宋之美，如今任然迈步弘扬传承徽宗皇帝之审美。文创艺术品定制也可以是一种对文化、艺术、审美的传承，更是一种品味、内涵、人生的一次选择。
Huizong Yuzhi brand is a platform of cultural creation. Although it can not experience the beauty of Song Dynasty through thousands of years, it is still taking steps to carry forward the aesthetic heritage of Huizong Emperor. The customization of cultural and creative works of art can also be a kind of inheritance of culture, art and aesthetics, but also a choice of taste, connotation and life.
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